What Is Your Purpose? Let's Rewind The Clock
Your younger self already knew... before life, self-doubt and adulting got in the way
In my 20s, full of hope and passion, I launched a blog called ‘AnalyseON,’ which was a comedic analysis of everything wrong in society and how to fix it. But, like many, I gave up because I felt vulnerable sharing my creative thoughts, I didn’t get enough validation, and I doubted it would make money to be considered a success. So I got a ‘real job.’
Fast-forward 20 years – a business in ghost-writing and digital marketing, numerous side-hustles and startups, daily burnout, and finally a breakdown – I realized my younger self knew my purpose all along. I was always here to break rules and the status quo, so we can address and fix what’s not working (*including ourselves).
Our younger selves knew how to dream and they were delusional enough to chase them. They didn’t think about paying bills, they thought about passion, fulfillment, and using their gifts.
When we look back 5, 10, or 20 years, there are always signs and attempts to live the life we truly craved… and then we deviated. What was that point for you?
Unfortunately but fortunately, my life imploded and I had to start everything from scratch at 38. I lost many assets in a divorce, then lost my income, then had a breakdown (AKA awakening or mid-life crisis), went back to study, and started an entirely new business mentoring women entrepreneurs to build purpose-led startups and master their messaging. I returned to my creative thought leadership and started dropping truth bombs about what is wrong with society and how our micro-businesses can change that.
But to do that, I had to fix so many things first (it is always darkest before dawn):
I had to find my youthful confidence, self-belief, and self-validation, which I realized had been squashed by so many people and situations. I realized I wasn’t broken.
I had to laser focus on my strongest gifts and stop building side hustles with mediocre skills that I later got bored of (this is KEY to finding your purpose)
I had to address the dysfunctional and burnout behaviors that blocked my success – this is when you cut out energy-draining situations and drama, face your subconscious shadows and limiting beliefs, and start researching cPTSD, neurodivergence and ADHD. I stopped feeling crazy.
I had to find my F*KinG FloW – I activated my creative and cycle-based functionality, re-balanced my internal masculine-feminine, and ditched consistency, rules, routine, discipline, and daily TO DO lists. Suddenly I stopped procrastinating and stopped labelling myself as ‘lazy’.
If this sounds like the journey you are on, too, welcome. I can’t wait to hear your story.
1. You Are Not Broken, Crazy or Lazy
Society is broken. People are broken. But it’s not doom and gloom. It is fixable and we need to start telling a new narrative.
The only thing we truly control is ourselves. We fix society by fixing the individual. But this also means that each person needs a unique approach, as unique as their DNA. Let’s break the one-for-all mentality and stop forcing people to function according to set belief systems.
When you create environments, systems, and jobs that optimize the your individual genetic and energetic makeup, this is when you find your highest potential, easy success, and contentment. You might like this video to get started >
2. Self-Activation Through Storytelling & Thought Leadership
This is a non-judgemetal space to self-activate your own gifts, understand your energetic potential, share your stories to inspire others, and (finally) chase your purpose or dream power play. Don’t wait another decade, wallowing in the (dis)Comfort Zone. Let’s wallow together about how difficult (yet rewarding) it is to achieve change.
My only regret is that I didn’t start sooner, and I hope you don’t follow me on that. But I do hope you follow me on here.
3. When, Where & Why
I post monthly articles for free but the true magic happens when you join the conversation as well. Paid subscribers can comment and also submit questions and stories to be featured on my ‘Ask Casey’ segment, where we dissect and b*tch about real-life problems, without the spiritual bypassing and toxic positivity.
4. Where Science & Spirituality Intersect
To me, spirituality and science give us the complete whole, the yin-yang of each other. You cannot achieve wholeness without dealing with both your genetic and energetic halves. Everyone is invited to join the conversation with their research and personal experiences.
5. Connect With Me Membership
I am a self-activation and business mentor, who uses energetic reading, human design (4/6 Reflector), reflection sound-boarding, pattern recognition, and 15 years of experience in content, digital marketing and business startups.
Every high-level membership gets a 1:1 session with me. I help executives and entrepreneurs address their subconscious blocks so they find fulfillment, improve relationships, realign their lives and businesses to their purpose, activate their creative and intuitive potential, self-manage their strengths and gifts, and find their optimal ways to function. I drop your truth bombs, pull out your deepest dreams, and see your potential so you can build your purpose-led legacy. This is not a surface-level mentorship but the wake-up call you’ve been avoiding.

